Events & Tickets

Click here to purchase your tickets for this year’s events!
JLA Members, please use your individual log-in to purchase tickets linked to your account.


Market Hall: The Nutcracker Market

Bring your friends and join us for shopping on Friday, Saturday, and Sunday! Your market hall ticket gains entry to shop with over 60 vendors. Take a break in our cafe, bid on auction items, buy raffle tickets for a Louis Vuitton bag, meet Santa himself, and shop until you drop!

General Admission: $6
Teacher, First Responder, and Military Discount: $4


Preview Party: The Night Before Christmas Carousel
Sponsored by Ben E. Keith

This exclusive event on Thursday evening gives you the opportunity to mingle with friends while getting a private early shopping experience in our market hall. Heavy hors d’oeuvres will be served by Matera Bar and Grill, and wine and beer from Ben E. Keith and Potosi Live. Event is limited to 250 guests.

All tickets: $60


Style Show & Luncheon: Deck the Runway
Sponsored by Lamar Advertising, Elizabeth Miller, & Revive Integrative Wellness

Join us for a full lunch and our annual style show and community partners presentation. Our models will be marching down the runway in holiday apparel from our merchants! Each ticket includes admission to the Market Hall after the show so you can buy the looks you loved. All tables seat 8. VIP tables are located in a prime area for show viewing and include a VIP grab bag for each person at the table.

VIP Table: $750
Regular Table: $425
Individual Ticket: $60


Storybook Brunch with Santa: Brunch in the Land of Sweets
Sponsored by KTXS
This project is supported in part by a grant from the Abilene Cultural Affairs Council and HeARTS for the ARTS.

Santa is here on Saturday morning! Dress the kids in their Holiday best and join us for this fun and kid friendly event. We will have a breakfast spread from Market Street, craft projects, story book reading, dancers, balloon animals, and more. And of course, Santa will be making an early appearance at this event! Regular and VIP Tables include 10 seats, and will receive a copy of a Christmas children’s book at their table. VIP tables will also receive early admission to the event and meet and greet time with Santa, as well as cookies and milk at their table.

VIP Table: $275 – SOLD OUT
Regular Table: $175
Individual Ticket: $20

All events held at the Abilene Convention Center, 1100 N 6th St, at the intersection of N 6th St and Pine St.


DIRECTIONS

From Fort Worth: 

Remain on I-20W to Pine Street or Business 83 exit (exit 286). This is Pine Street, turn left, and you will be going South. Remain on Pine Street until you reach North 6th.

From Hwy 277 North:

Stay on Hwy 277/83/84 and exit at North 1st. You will dead-end to North 1st. Turn left onto North 1st, turn left on Pine Street. Continue to North 6th.

From Hwy 277 South:

Stay on 277 (you will make a left turn and reenter – HWY 277 will merge will 83/84) exit at North 1st. You will dead-end to North 1st. Turn left onto North 1st, turn left on Pine Street. Continue to North 6th.

From Hwy 36:

Highway 36 becomes South 11th Street. Stay on South 11th until you come to Treadaway and turn right. Stay on Treadaway and go under the overpass. Continue to North 6th and turn left.

From San Angelo:

Get onto the Winters Freeway, turn left on Hwy 83/84 going North. Exit at the North 1st Exit. You will dead-end to North 1st. Turn left onto North 1st, turn left on Pine Street. Continue to North 6th.